How Paul's Boutique Prints Came to Be
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Print I have always believed in pursuing business on a win-win basis. By that I simply mean that I want to create my artwork and then sell those paintings and drawings, or prints for a fair price to people who agree that the artwork or prints are of an exceptional quality and priced fairly. By this means, I continue to paint and earn a reasonable living, so I am happy; and my clients and customers are pleased with their pictures and art investment, so they are happy. Many of these people have also become my friends over the course of time.
The business equation has been slowly shifting for some time, and since the global economic crisis began in September, 2008, the equation has changed more radically. It isn’t that any of us have ceased to want to buy the products and services, or artwork and art prints that we have become used to acquiring. Either we no longer have the discretionary funds that we once had; or we simply don’t know what will happen in the near future, so we have become “careful”.
I’ve thought about this problem, and talked to friends, family, and business contacts about it. There isn’t a great deal that I can do about my paintings and Limited Edition Prints, but my talks lead me to a discussion with the people at Image House who produce my high end Art Prints. We came up with what seems like a very good solution to the problem; small, or Boutique, canvas art prints of my paintings, not just those images that are available as Limited Edition Prints, but possibly up to 100 of my paintings. It isn’t that small prints is a revolutionary idea in itself, it’s not. It is that these Boutique Prints would be printed to the same exacting standards as the full size canvas prints, and it is something that I have never offered, or undertaken to market before.
The Boutique Prints are not inexpensive to produce, and marketing large numbers of reasonably priced prints is something that requires an entirely different business plan than anything that I have overseen before. If they are received favorably by those of you who visit this website, then I think that it has been well worth the effort. Going back through 25 years of paintings, and seeing them as fresh new images that can be enjoyed by everyone for the first time, pleases me very much, and if you are happy with the prints that you purchase, then we have established a win-win relationship.
-Paul Kelley 
